Who’s the True Provider of Cellular Service?

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How should enterprises fund in-building cellular as cell carrier spends slow?

Although sometimes we may think otherwise, cellular carriers have budgetary restrictions just like the rest of us.

These budgetary limitations often allow them to provide cellular service to a general region but disallows them from assuring cellular coverage inside the walls of the buildings in that area. Naturally, this limitation leads cellular service providers to invest more heavily in their high-priority facilities including transportation hubs, stadiums, convention centers, and the like.

This means there is a massively underserved market that needs in-building cellular coverage. Hypothetically speaking, RCRWireless News asked, “if cellular is the fourth utility, who’s the provider?”

Frankie Smith, Vice President of Sales at SureCall, framed it as a “good, better, best model, where best means the small cell or active DAS components.”

“I also think what SureCall does on the passive side is really user-friendly and it’s really cost effective,” said Smith.

“We’re carrier agnostic, so it really helps simplify it for the real estate owner. That should be the first question the real estate owners asks is, ‘Is this compatible with my carriers, or is it compatible with all my end users that are in my building?’ A carrier agnostic solution is the best solution.”





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